Melissa Hudson

MELISSA ANNE HUDSON

455 West 37^th Street Apt. 805, New York, NY 10018 * 646.491.0753 * HudsonMelis@gmail.com  

Digital Media Expert * Social Media Specialist *  Entertainment Marketer * Business Development Manager * Producer * Director

WORK EXPERIENCE

A&E Television Network, New York, NY      2007 – 2009                                                           

Director, Digital Media Marketing

Oversaw a team of three to execute all digital media efforts developed to promote tune-in to premieres of shows for A&E and BIO channels.  Overall management included budgeting, strategic planning, social media marketing, benchmarking, creative development, media buying, grassroots marketing planning, SEO and SEM buys, DWOM, website development, widget, game and application development and campaign analysis.  Worked with Interactive team to manage development of new show mini-sites and The A&E Insider loyalty/Community site.

·      Developed digital marketing plans for new and returning shows including Obsessed, Hammertime, Paranormal State, The Exterminators, Intervention, Parking Wars, Crime 360, First 48, Gene Simmons Family Jewels, Tattoo Highway, The Andromeda Strain, The Cleaner, The Beast, Criss Angel Mindfreak and more.

·      Created the branded Facebook Applications (and games): Ask a Paranormal Expert,  Parking Wars, Possum Toss’em, Thanks William, Kill Criss Angel, Hammertime: Hammer it Home

·      Developed the Jacksons eDedication, Criss Angel Augmented Reality Experience, WhatHappenedinPiedmont ARG (Alternate Reality Game) to generate buzz for The Jacksons A Family Dynasty, The Five Live of Criss Angel and The Andromeda Strain

 

eMusic.com Inc., New York, NY                       2006 – 2007                                                                                  

Senior Manager, Partnership Marketing

Managed a team of three to negotiate and implement marketing programs with over 200 partners in categories such as consumer electronics, retail, consumer products, entertainment, cable and satellite and more.  Overall management includes budgeting, pricing, packaging, creative, product development and campaign analysis.

 

Core Group Advertising, Los Angeles, CA  & NY, NY     2005 – 2006                          

Vice President, New Business Development & Client Services

Managed and negotiated client relations, developed strategic campaigns including all forms of media. Managed a team of three account executives to support over 15 clients, add five additional accounts and grow billings by 40%.

 

DIRECTV, Inc., El Segundo, CA  2000 – 2005                                          

Senior Manager, Retail Programs & Distribution               

Managed sales, budgets and relations of distribution partners, developed programs and oversaw all functions of distribution to grow DIRECTV independent retailer activations.

·       Successfully launched site to manage $12,000,000 marketing coop budget within timeline of two months.

Senior Marketing Manager, National Accounts & High Definition                  

Managed relationships with over 20 programming partners.  Negotiated support for retailer-executed campaigns to increase consumer acquisition and programming package subscriptions.

·       Produced a unique merchandising strategy for Best Buy through a three-phase market research plan. 

·       Developed DIRECTV High Definition programming selling story, the DIRECTV HD consumer brochure, and all DIRECTV HD retail merchandising.

Marketing Manager, Independent Retailers                                                                     

Managed and motivated team of three to increase overall independent retailer market share by over 30%.

·       Developed and managed four programmer specific campaigns per year to increase consumer acquisition

·       Developed a marketing procurement intranet site that improved retailer advertising, reduced costs to retailers and DIRECTV.

Sir Speedy, Inc., Mission Viejo, CA    1998 – 2000                                                                    

Vendor Relations Manager

Negotiated and implemented national and international contracts with over 250 vendors for 1,300 franchise locations.

 

Océ-USA, Inc., Chicago, IL    1995 – 1998                                   

Event Marketing Coordinator

Managed 14 national and 20+ regional trade shows, special events and incentive programs.

 

SUNY Albany, Albany, NY    1994 – 1995                                                                                     

Programming Director

Managed concerts and events: budgets, secured venues, talent, crews, vendors, permits, ticket sales, promotion, and more.

 

EDUCATION

The New School                         2007 - 2010

Master of Arts, Media Studies and Film

                                   

Roosevelt University, Chicago, IL  1997 – 1998

Graduate Studies. Integrated Marketing Communications                                                                                        

 

State University of New York at Albany      1992 – 1995

Bachelor of Arts, Political Science with a minor in French

 

ADDITIONAL

 

Professional Training: Presentations, 7 Habits of Highly Effective People, Smart Marketing and Creative Leadership

 

Activities: Writing, guitar, yoga, travel, movies, reading, and cooking

 

Awards: 2009 ProMAX/BDA Bronze for Interactive, 2009 OMMA Honorable Mention for What Happen in Piedmont ARG

 

Associations: Founder and Co-President of Digital Divas NYC, Habitat for Humanity Global Village – Uganda, SBCA Marketing Sub-Committee Member, Atta-Peppa Foundation Board Member, ProMAX, CTAM    

 

Language: Fluent Portuguese, proficient French, basic Spanish